Email Marketing and Anti Spam Policy
At mailerrocket.com, we prioritize compliance with industry standards and regulations to ensure ethical and
effective email marketing practices.
Our email marketing and autoresponder policies are designed to protect our sender reputation, maintain high
deliverability, and safeguard our recipients' trust.
Below are the updated guidelines regarding bounce rates, complaint rates, and overall spam compliance:
1. Bounce Rate Policy
Definition: A "bounce" occurs when an email cannot be delivered to the recipient's inbox. A
high bounce rate negatively affects sender reputation and email deliverability.
Threshold: A bounce rate exceeding 2% is considered unacceptable and requires immediate
action.
Action Plan for High Bounce Rates:
- Email List Hygiene:
- Regularly clean and update your email lists to remove invalid, inactive, or outdated email
addresses.
- Use email verification tools to validate new addresses before sending campaigns.
- Authentication Compliance:
- Ensure proper email authentication protocols are in place, such as SPF, DKIM, and DMARC, to
avoid being flagged as spam.
- Sign-Up Verification:
- Implement a double opt-in process for new subscribers to confirm their email address and consent
to receive communications.
- Monitoring Tools:
- Use analytics tools to monitor bounce rates for each campaign and address issues promptly.
2. Complaint Rate Policy
Definition: A "complaint" occurs when a recipient marks an email as spam. Complaint rates
are a critical metric for email platforms and internet service providers (ISPs).
Threshold: A complaint rate exceeding 0.1% (1 complaint per 1,000 emails sent) is considered
problematic and requires corrective action.
Action Plan for High Complaint Rates:
- Content Review:
- Ensure email content is relevant, valuable, and aligned with the preferences of your audience.
Avoid misleading subject lines or overly aggressive calls-to-action.
- Targeted Segmentation:
- Segment your email lists to send personalized messages that resonate with the recipients'
interests and behavior.
- Unsubscribe Mechanism:
- Include a clear and easily accessible unsubscribe link in every email. Ensure unsubscribe
requests are processed immediately.
- Feedback Loop Monitoring:
- Monitor complaints through ISP feedback loops to identify the sources of dissatisfaction and
adjust strategies accordingly.
3. Spam Policy Compliance
- Permission-Based Marketing: All email recipients must have explicitly opted in to
receive communications. Never use purchased or scraped email lists.
- Accurate Sender Information: Use a valid "From" email address and ensure sender
information is clearly displayed in all communications.
- Truthful Subject Lines: Subject lines must accurately reflect the content of the email.
Misleading or deceptive tactics are strictly prohibited.
- Physical Address Inclusion: All emails must include the company’s physical address to
comply with regulatory requirements.
4. Autoresponder Policy
- Double Opt-In Requirement: Ensure all autoresponders are triggered only after a
subscriber confirms their email via a double opt-in process.
- Frequency Management: Avoid overwhelming recipients with frequent autoresponder
messages. Respect the frequency preferences of your audience.
- Unsubscribe in Autoresponders: Even autoresponder emails must include an unsubscribe
link. Ensure it functions correctly and processes requests immediately.
- Content Relevance: Autoresponder messages must provide value to recipients, such as
helpful resources, relevant offers, or updates. Avoid excessive promotional content.
5. Monitoring and Reporting
- Proactive Monitoring: Use analytics tools to track bounce rates, complaint rates, open
rates, and click-through rates for all campaigns.
- Internal Audits: Conduct regular audits of email practices to ensure adherence to spam
policies and industry standards.
- Escalation Process: If a campaign fails to meet compliance thresholds (e.g., bounce
rates > 2% or complaint rates > 0.1%), the campaign will be paused, and corrective measures will be
implemented.
6. Consequences for Non-Compliance
- Suspension or termination of email marketing campaigns.
- Restricted access to email marketing tools and platforms.
- Internal reviews and additional compliance training.
By adhering to these policies, we aim to build stronger relationships with our subscribers, ensure
compliance with global regulations, and maintain the highest standards of email marketing.
For questions or support, please contact our compliance team at admin@mailerrocket.com.
